Britannia secures right to use ‘Tiger’ brand worldwide: Wadia

Domestic biscuit major Britannia Industries (BIL) has secured the right to use ‘Tiger’ brand worldwide, after the company has successfully a legal dispute with US-based Kraft Inc over the use of the band, according to the company’s chairman Nusli Wadia at the company’s annual general meeting as quoted in a media report

He added that while ‘Tiger’ is a generic term, Kraft will use another illustration of ‘Tiger’, different from the one used by BIL, the report added.

Britannia was engaged in a prolonged intellectual property right (IPR) violation dispute with its partner Groupe Danone after the Indian company charged the French dairy major with using its Tiger trademark – a key intellectual property – in the overseas market without prior consent.

The two companies had approached the court for arbitration in 2007 in Singapore and Malaysia. Meanwhile, Groupe Danone offloaded its biscuit business to Kraft Inc in December 2007, as per the report.