CavinKare inks pact with Coty

FMCG major CavinKare entered into a strategic alliance with leading fragrance marketer Coty to market Adidas personal care products in India.  This is CavinKare’s first alliance with an MNC.

As per the deal, Adidas range of products will be made available across all the CavinKare outlets in the country.

However the company failed to disclose any revenue sharing details and stated that it is aiming to attain a 10% market share of the deodorant market which is growing at the rate of 40% every year.