Infosys Technologies slips into the red on BSE

Infosys Technologies, provider of IT-enabled business solutions, has tied up with SABMiller — one of the world’s largest brewers. The scrip is currently trading at Rs 1970.35, down by 24.40 points or 1.22% on the BSE.

The stock opened at Rs 1980.90 as compared to its previous close of Rs 1994.75.

Intraday, the counter touched a high and a low of Rs 1997.70 and Rs 1950, respectively.

So far, 83026 shares of the company were traded on the BSE.

The stock touched its 52-week high of Rs 2043.90 on July 27, 2009 and a 52-week low of Rs 1040 on October 10, 2008.

The stock has gained by 2.67% since the past one week and by 10.46% since the last one month.

The former will evaluate and improve the effectiveness of its in-store shopper marketing campaigns.

SABMiller has chosen Infosys to conduct in-store projects leveraging the Infosys ShoppingTrip360 solution to analyze shopper and shelf activity around their beverage brands, helping improve the uptake of SABMiller products.

ShoppingTrip360 was designed by Infosys as an information ecosystem where retailers and consumer packaged goods (CPG) companies such as SABMiller can achieve a truly differentiated method of engagement with in-store shoppers and gain greater visibility into in-store activity. The solution enables a suite of information services, creating a 60 degree view of real time shoppers and merchandise activity.

Though this pilot, SABMiller will gain greater visibility into efficacy of their promotional spend through an analysis of shopper flow interaction with the products and finally, actual purchase.

The services provided by ShoppingTrip360 will help SABMiller analyse important shopper trends associated with the placement of products on in-store fixtures and throughput from secondary locations. The insights gathered from the store via ShoppingTrip360 will help SABMiller decide which promotional display is most effective at promoting their product and which product placement areas result in the greatest sales.

The first pilot will take place in select stores of the Romanian supermarket chain, iVET.

SABMiller selected Infosys for its proven technology leadership in the CPG industry. Upon successful pilot completion in Romania, SABMiller will evaluate the results and look to roll out the Infosys solution in other key markets around the world.