Stake holders happy with Dish TV’s Rs 125 cr promo plan

Dish TV is currently trading at Rs 37.50, up by 1.40 points or 3.88% from its previous closing of Rs 36.10 on the BSE.

The scrip opened at its previous closing of Rs 36.10 and has touched a high of Rs 38.10 and a low of Rs 35.20. So far 13,45,776 shares were traded on the BSE

The BSE group ‘A’ Mid-cap stock touched a 52 week high of Rs 106.40 and a 52 week low of Rs 26.30.

Anticipating a huge rise in demand for direct-to-home (DTH) service in future, Dish TV is planning to spend Rs 100-125 crore this year for marketing and promoting its brand in a move to woo more customers.

The DTH industry is currently dominated by Dish TV having a subscriber base of 3.5 million, followed by Tata Sky and Sun TV. Major players like Bharti, Reliance and Videocon are also planning their entry in to this sector soon.

The rise in future demand is due to the availability of 2,000 channels in the digital domain compared to 60 channels in the analogue cable TV.  The major has roped in celebrity star Shah Rukh Khan as its brand ambassador.